Innovation in Last Mile Delivery and Entrepreneurial Opportunities

الملخص

Contextually,  post-pandemic and e-commerce boom era has attributed to the optimizations of Last-mile delivery (LMD) however this has created a set of new challenges for both the logestics service performance and overall business success. Issues such as labour shortages, failed delivery attempts, traffic congestion, and carbon emissions highlight the importance of innovation. Therefore, this study reviews the challenges and obstacles in LMD, with a particular focus on the Saudi Arabian context. It also presents some key advancements in LMD and discusses real-world, successful cases, such as RedBox, which reflect the rebirth of logistics-centred entrepreneurship.

Furthermore, it highlights key directions for future research and opportunities for entrepreneurial investments, aiming to inform both scholars and practitioners navigating this rapidly evolving space.