Journal of King Abdulaziz University: Communication and Media Studies

Utilizing Artificial Intelligence in Designing and Promoting Educational Content for Muslim Children: An Analytical and Applied Study on Facebook Posts by Moslim Leader Company (2019-2024)

2025-01-23T14:27:12+00:00

This study presents a practical model for leveraging artificial intelligence (AI) technologies in designing and promoting educational content tailored to Muslim children. The primary aim is to enhance cultural identity and Islamic values while addressing challenges such as capturing children's attention and achieving a balance between authenticity and innovation. The model highlights the potential of technology to serve educational objectives, develop sustainable strategies aligned with contemporary cultural and religious contexts, and integrate effective design with impactful promotion. The research is based on an analysis of data collected from Moslim Leader Company Facebook page, encompassing all posts published between July 2019 and September 2024, totaling 480 posts. These posts were analyzed using key performance indicators (KPIs) to evaluate the impact of different content styles on reach and interactions. Detailed performance data were obtained from the Meta Business Suite platform, providing precise insights into each post's effectiveness. The study classified the visuals into four main categories: real photos, semi-realistic images, AI-designed images, and human-designed images. The results indicate that AI-designed images excelled in achieving widespread reach due to their innovative and appealing nature. However, they ranked third in direct audience engagement, trailing behind real photos, which recorded the highest levels of interaction. This research represents a step forward in utilizing modern technology to develop educational content for Muslim children. It offers a practical vision that combines technological innovation with educational goals, emphasizing precise analytical data to understand the most effective design and promotional patterns. Ultimately, this contributes to reinforcing Islamic identity through innovative methods that align with children's aspirations in the digital age.

Factors Affecting Saudi Consumers' Acceptance of Smart Products and Their Relationship with Purchase Intentions: A Study Within the Unified Theory of Acceptance and Use of Technology (UTAUT2)

2025-01-29T13:28:14+00:00

Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) as a framework, this study sought to assess Saudi consumers' awareness of smart products and their types, as well as their attitudes and the factors influencing their acceptance of these items and the correlation between acceptance and purchase intention. Using an electronic questionnaire and a multi-stage sampling strategy, 400 Saudi consumers from the Kingdom's northern, southern, eastern, western, and central regions provided data for this descriptive study. The study's key conclusions are as follows: Customers have a favorable opinion of smart products and are looking for goods that provide superior performance, convenience, and safety standards. The study additionally revealed that consumers hold a favorable opinion of the value and advantages of utilizing smart devices, despite persistent concerns about cost, privacy and security. It was uncovered that the most reliable sources for information on smart goods were social circles, mainly friends and family. The study demonstrated a robust positive correlation between purchase intention and actual usage behavior of smart goods, with the anticipated product performance significantly influencing purchase intention. Furthermore, the study indicated that personal innovation, social influence, and enjoyment motivation all favorably impact purchase intention and usage behavior, and to enhance both usage intention and actual use, the study emphasized the need of becoming proficient in the use of smart devices. These findings offer significant insights for marketers and decision-makers to fully understand Saudi consumer behavior about smart devices and to formulate efficient strategies for marketing these goods.

The Social-Cultural Frameworks Embedded in Saudi Podcasts: A Case Study of “Fingan” Podcast.

2025-01-28T17:34:07+00:00

This study aims to identify the cultural and social themes presented in Saudi podcast programs. To achieve this goal, the study employed the Media Framing Theory, which serves as an appropriate framework for understanding the cultural and social characteristics and themes in Saudi podcasts. The study followed a qualitative approach, utilizing content analysis as a tool for examining a sample of 22 episodes from the podcast “Finjan”. These episodes, covering the period between 2018 and 2024, addressed various cultural and social issues within the community, with the goal of gaining a comprehensive and general understanding of the main frameworks through which the issues under investigation are framed. The results of the study revealed that the cultural and social topics addressed by the podcast can be categorized into four main frameworks: (1) Culture, which encompasses subtopics such as customs and traditions, arts, heritage, language, and religion; (2) Globalization, covering aspects like modernity, Western culture, and individualism; (3) Relationships, which includes both intimate and public/social relationships; and (4) Contemporary Issues, addressing topics such as ethical dilemmas, mental health disorders, artificial intelligence, and professional concerns. Based on these findings, the study suggests that future research should combine both qualitative and quantitative methodologies to provide a more comprehensive and accurate understanding of the research problem. The media framing theory employed in this study could also be applied to other issues, such as political and economic topics, within the context of Saudi podcasts.

اعتماد طلاب الإعلام على المؤثرين بمواقع التواصل الإجتماعي في شراء السلع والمنتجات " ليبيا والكويت أنموذجاً "

2025-02-18T13:26:14+00:00

The purpose of this research was to investigate the impact of electronic marketing via social media influencers, a practice that has proliferated in recent years. The study’s key issue was articulated in the following question: To what extent do media students in Kuwait and Libya rely on social media influencers to purchase goods and products online? The current research is a descriptive study employing survey methods, utilizing the computerized questionnaire as the primary research instrument. A total of 462 people who represented media students in Kuwait and Libya made up the available sample. Based on the Media Dependency Theory, the investigation yielded several conclusions, the most significant of which were that, according to media students from Kuwait and Libya, Facebook was one of the social networking sites that most assisted them in making purchases of goods and products. According to students surveyed, Kuwaiti influencers ranked first. At 73.2%, students from both countries were at least somewhat confident in the influencers they followed on those platforms. The study additionally revealed that the repercussions of media students' reliance on influencers differed and were ascribed to the variable of country. According to the study, (53.6%) of sample members indicated that the influencer ability to articulate the product concept was the most significant aspects of their personality. The study recommended that laws and regulations designed to protect users from the dangers of online buying should be implemented to monitor digital information on social media.

The Reality of Using AI Applications Among Faculty Members at the College of Arts and Letters, University of Hail: A Field Study

2025-02-03T10:33:25+00:00

This study aimed to emphasize the significance of artificial intelligence (AI) in the educational process and its advantages in enhancing education for both students and educators. The research focused on artificial intelligence applications as perceived by academic members at the College of Arts and Letters at Hail University in the Kingdom of Saudi Arabia. The study addressed five primary axes: awareness, trends, use, challenges, and the future. The researcher employed the Descriptive Analytical Method along with several data gathering instruments, such as observation and questionnaires. The investigation was conducted on a sample of fifty faculty members representing the whole community. The examination of the questionnaire yielded several conclusions, the most significant of which is that a substantial majority of respondents believed artificial intelligence enhances curriculum development in education. The respondents concurred that artificial intelligence applications boost the efficiency of the educational process and can be utilized in humanities research, as well as educating students about ethical implications regarding the use of AI capabilities.

The Saudi Government Response to COVID-19: Social Media Analysis of 2020 Hajj Pilgrimage

2025-01-23T10:35:48+00:00

This study examined the Saudi government's response to COVID-19 on Twitter during the 2020 Hajj season. Its goals were to provide insights into how the authorities addressed concerns, clarified protocols, and upheld public trust. Additionally, the research offered a model for how governments can use social media to effectively communicate during crises, possibly saving lives by sharing timely and accurate information. Three hundred and seventy-one tweets from three official Saudi government Twitter accounts—the Ministry of Health, the Ministry of Hajj, and the General Presidency of the Holy Mosques—were subjected to a qualitative content analysis from before, during, and after the 2020 Hajj pilgrimage. Using Situational Crisis Communication Theory (SCCT), the study indicated that the government’s crisis communication strategies primarily focused on justification and ingratiation. The investigation revealed five major themes; namely, “Surveillance,” “Precaution,” “Awareness,” “Services,” and “Statistics.” The analysis demonstrated that the Saudi government effectively used Twitter as a primary tool for transparent communication, addressing public concerns and ensuring safety throughout the crisis. Furthermore, Twitter messages showed a strong focus on early, proactive measures to protect pilgrims. The government highlighted surveillance, including monitoring equipment, general health services, and the sterilization campaign to ensure preparedness at mass gatherings during Hajj. The results also showed a significant focus on precautions, strictly adhering to international guidelines to prevent the spread of COVID-19. Moreover, the government prioritized public health awareness by launching digital platforms and online educational programs on safety protocols and preventive measures. Ultimately, the study demonstrated that Saudi Arabia's crisis communication strategy during Hajj 2020 was highly effective, successfully ensuring the safety of pilgrims and the smooth execution of the rituals despite the challenges posed by the pandemic.