Founding Day: A Closer Look at Nation Branding by the Saudi Arabian Government Through X (Twitter)

Abstract

This study uses textual analysis to examine several tweets from Saudi Arabia's Founding Day account to determine the main driving force behind the celebration's establishment and the methods used by the government to inform its citizens. In addition to highlighting the nation's cultural and historical background, the tweets covered the celebrations and events that the government had scheduled for this day, February 22, and included texts, posters, booklets, movies, and images. According to the findings, the Kingdom of Saudi Arabia is fostering a new national brand that honors the nation’s rich cultural legacy and civilizational roots by reminding people of the previous leadership, the era of Imam Muhammad bin Saud, and the founding of the state in 1727 AD. This period brought safety, security, and unity to the nation after years of chaos, disarray, and instability, igniting a greater sense of national pride.